Rose Bowl Stadium Staff
Darryl Dunn - CEO / General Manager
Darryl Dunn is serving as CEO/General Manager for the Rose Bowl Operating Company in Pasadena, California. He has held this position since 1999.
He is responsible for managing all aspects of the facility, including; contract negotiations with prospective events, ongoing relationships with existing tenants; Tournament of Roses and UCLA all financial, marketing, operational needs for the stadium, and long term strategic planning, as well as community relations.
In addition, he also serves as the primary representative of the City of Pasadena to American Golf Corporation related to the operation of Brookside Golf Course, a 36 hole public golf course in Pasadena that is considered one of the most successful municipal golf courses in the United States.
His accomplishments including leading the Rose Bowl Operating Company in securing the largest improvement project in the stadium’s history that will provide the stadium with significant long term capital improvements, and securing 30 year contracts with UCLA, and Tournament of Roses, as well as 15 year agreements with IMG and Legends. He has booked and overseen such events as: three BCS National Championship Games, 12 UCLA seasons, and has hosted such events as: Finals of 1999 Women’s World Cup Final (largest attended women’s athletic event in the world), U2 at the Rose Bowl (largest attended concert for a single band in United States history), international soccer, including matches involving Barcelona, Real Madrid, Chelsea, and the national teams of Mexico, United States, and Brazil.
He also has spearheaded the creation of two non-profit organizations, Rose Bowl Legacy, and First Tee of Pasadena, which have provided support to both the Rose Bowl and Brookside Golf Course.
A native of Connecticut, Mr. Dunn resides in Santa Clarita and is married and has two children.
George W. Cunningham - COO
George has over 13 years of sports and entertainment management experience. He graduated from Iowa State University in 2001 with a B.S. degree in Sports Management. George started his sports and entertainment management career in South Florida in the private sector, with Contemporary Services Corporation, CSC.
During his time in South Florida George worked at the University of Miami as the Director of Facility Operations for the athletic department. In his 3 year stint with University of Miami, George oversaw the upkeep, rental, renovation, and construction of all athletic facilities as well as assisted in football game day operations.
In 2009 George moved to LA and rejoined the CSC team. While working for CSC in Southern California, George assisted the CSC LA branch in operations at the Rose Bowl Stadium, opened up a new branch servicing the San Bernardino and Riverside Counties, as well as worked with the CSC International division in providing security services to the Country of Canada for the 2010 Vancouver Winter Olympics. George helped retain and grow the CSC San Bernardino office to provide services to the Auto Club Speedway, National Orange Show Events Center, Coachella Arts & Music Festival, University of California Riverside, Cal State University San Bernardino, and Sam Manuel Amphitheater.
Currently George is the Chief Operating Officer for the Rose Bowl Operating Company where he oversees the day to day and event day operations of the Rose Bowl Stadium as well as manages client relations, maintain and grow vendor relationships, and scout and book new events.
“Every day is a new challenge and adventure; there is nothing else in life that I would rather be doing than working in the sports and entertainment industry! There aren’t many jobs where you can say I go to work where people come to play.”
George has been certified in Techniques of Effective Alcohol Management (TEAM) in the Master Trainer Program, the U.S. Department of Homeland Security NIMS IS – 100.b, IS – 200.b, IS – 700.a, IS – 800.b, NCS4 Sports and Special Events Incident Management, Train Crowd Manager (TCM), and American Heart Association First Aid & CPR AED.
Jens Weiden - CRO
Jens Weiden comes to the Rose Bowl Operating Company by way of San Francisco Giants Enterprises. In his 6+ years with the Giants organization he was responsible for generating non-baseball revenue including concerts, sporting events, and private events. Mr. Weiden also handled all sponsorship sales & public relations for Giants Enterprises and was involved in the creation of multiple company owned events like the Giant Race.
Prior to his time with Giants Enterprises Mr. Weiden handled entertainment and online marketing for 24 Hour Fitness Corp, and also managed multiple golf courses in the San Francisco Bay Area while working for the American Golf Corporation.
Mr. Weiden graduated from Saint Mary's College, and currently lives in Glendale, CA with his wife Raelene and son Parker.
Larry Madden - CFO
Julie Benavidez – Sr. Event Manager
Julia Goldstein – Event Manager
Jerry Garcia – Stadium Superintendent
James Shamburger – Stadium Maintenance
Alfredo Sandez – Stadium Maintenance
Austreberto Leal – Stadium Maintenance
Oscar Flores – Pavilion Manager
Sylvester Ceasar – Pavilion Maintenance
Marketing & Communications
For any marketing and PR inquires please be sure to contact
Nancy Silver – Stadium Contract Administrator
Charles Thompson – Corp. communications / Human Resources Mgr.
Mary Henderson – Office Manager
Arnetta Love – Administrative Assistant
Margo Mavridis – Stadium Architect
Cathy Lama – Operations Administrator Manager
Kate McGeeney – Assistant Renovation Director
Mo Salama – Sr. Accounting Manager
Corrine Lee – Accounts Payable Administrator
Will Schnell – Turf Superintendent
Miguel Yepez – Asst. Turf Superintendent
Martin Rodriguez – Field Maintenance
The above personnel can be reached at:
1001 Rose Bowl Drive
Pasadena, CA 91103
Monday – Friday 8:30 AM – 5:30 PM