Rose Bowl Stadium Staff
Darryl Dunn - General Manager
Darryl Dunn is serving as CEO/General Manager for the Rose Bowl Operating Company in Pasadena, California. He has held this position since 1999.
He is responsible for managing all aspects of the facility, including; contract negotiations with prospective events, ongoing relationships with existing tenants; Tournament of Roses and UCLA all financial, marketing, operational needs for the stadium, and long term strategic planning, as well as community relations.
In addition, he also serves as the primary representative of the City of Pasadena to American Golf Corporation related to the operation of Brookside Golf Course, a 36 hole public golf course in Pasadena that is considered one of the most successful municipal golf courses in the United States.
His accomplishments including leading the Rose Bowl Operating Company in securing the largest improvement project in the stadium’s history that will provide the stadium with significant long term capital improvements, and securing 30 year contracts with UCLA, and Tournament of Roses, as well as 15 year agreements with IMG and Legends. He has booked and overseen such events as: three BCS National Championship Games, 12 UCLA seasons, and has hosted such events as: Finals of 1999 Women’s World Cup Final (largest attended women’s athletic event in the world), U2 at the Rose Bowl (largest attended concert for a single band in United States history), international soccer, including matches involving Barcelona, Real Madrid, Chelsea, and the national teams of Mexico, United States, and Brazil.
He also has spearheaded the creation of two non-profit organizations, Rose Bowl Legacy, and First Tee of Pasadena, which have provided support to both the Rose Bowl and Brookside Golf Course.
A native of Connecticut, Mr. Dunn resides in Santa Clarita and is married and has two children.
George W. Cunningham - Chief Operating Officer
George has over 13 years of sports and entertainment management experience. He graduated from Iowa State University in 2001 with a B.S. degree in Sports Management. George started his sports and entertainment management career in South Florida in the private sector, with Contemporary Services Corporation, CSC.
During his time in South Florida, George worked at the University of Miami as the Director of Facility Operations for the athletic department. In his 3 year stint with University of Miami, George oversaw the upkeep, rental, renovation, and construction of all athletic facilities as well as assisted in football game day operations.
In 2009, George moved to LA and rejoined the CSC team. While working for CSC in Southern California, George assisted the CSC LA branch in operations at the Rose Bowl Stadium, opened up a new branch servicing the San Bernardino and Riverside Counties, as well as worked with the CSC International division in providing security services to the Country of Canada for the 2010 Vancouver Winter Olympics. George helped retain and grow the CSC San Bernardino office to provide services to the Auto Club Speedway, National Orange Show Events Center, Coachella Arts & Music Festival, University of California Riverside, Cal State University San Bernardino, and Sam Manuel Amphitheater.
Currently George is the Chief Operating Officer for the Rose Bowl Operating Company where he oversees the day to day and event day operations of the Rose Bowl Stadium as well as manages client relations, maintain and grow vendor relationships, and scout and book new events.
“Every day is a new challenge and adventure; there is nothing else in life that I would rather be doing than working in the sports and entertainment industry! There aren’t many jobs where you can say I go to work where people come to play.”
George has been certified in Techniques of Effective Alcohol Management (TEAM) in the Master Trainer Program, the U.S. Department of Homeland Security NIMS IS – 100.b, IS – 200.b, IS – 700.a, IS – 800.b, NCS4 Sports and Special Events Incident Management, Train Crowd Manager (TCM), and American Heart Association First Aid & CPR AED.
Jens Weiden - Chief Revenue Officer
Jens Weiden is responsible for all revenue generation at the Rose Bowl Stadium, including sponsorship sales, ticket sales, private event sales, golf course management, stadium tours, and event booking and creation. In his time at the Rose Bowl Stadium, Mr. Weiden has been directly involved in facilitating multiple stadium concerts, international soccer matches, the final BCS National Championship and the annual Rose Bowl Games.
Mr. Weiden comes to Pasadena from the San Francisco Giants Enterprises. While with Giants Enterprises, Mr. Weiden was responsible for marketing public and private events at AT&T Park, public relations and sponsorship sales for all non-baseball events. In his time with the Giants he was instrumental in the development and creation of events such as AVP Beach Volleyball, America’s Cup spectator experiences, Cirque du Soleil, multiple concerts and the Giant Race.
In his time away from the office, Mr. Weiden currently serves on the Executive Board of Directors for the First Tee of Greater Pasadena and the Saint Mary’s College of California Rugby Alumni Association.
Mr. Weiden graduated from Saint Mary's College of California with a degree in Communications and a minor in English in 2003. He lives in Glendale with his wife Raelene, son Parker and daughter Quincy.
Larry Madden - Chief Financial Officer
Larry Madden arrived at the Rose Bowl Operating Company (RBOC) in 1998 as its first, and to date, only Chief Financial Officer, primarily responsible for the formation and management of an independent finance department for the RBOC, a California corporation and a fully-owned subsidiary of the City of Pasadena. Some of his other duties include the assisting in securing and settling of major events. He has also managed the financial and tax records for the Rose Bowl Foundation. He has been involved in the major capital improvements undertaken during his tenure, which includes the new “Locker Room & Media Center” project, the “Golf Course Master Plan” and the Stadium “Renovation Project”
Immediately prior to this, he worked at the L.A. Memorial Coliseum & Sports Arena for approximately five years, first with Spectacor Management Group, described as “the Gold Standard in Public Facility Management”, and then as a direct employee of the Coliseum Commission, when its tenants included the NFL, NBA and USC football and basketball. There, in addition to his regular duties, he directly assisted in the formation and management of both the always profitable, in-house food & beverage company and of the L.A. Coliseum Soccer Cup joint venture ship.
Mr. Madden previously worked at the Rose Bowl as a volunteer during the 1994 Men’s World Cup Soccer Tournament while simultaneously working at the Coliseum & Sports Arena.
Mr. Madden graduated from the University of Santa Clara, the oldest university in California, obtaining a Bachelor in Science in Commerce degree majoring in Finance and with a minor in modern languages. There he played both intercollegiate water polo and volleyball for the Broncos. Next he obtained a Certificate in Accounting from UCLA Extension, later becoming a CPA in the State of California. He then obtained a Master’s degree from the University of Southern California, covering such subjects as Advertising & Promotion, Sports Management, Negotiation & Persuasion and Business Taxation.
Born in Los Angeles, he was raised and educated early on in Pasadena, also attending grammar school in Mexico, high school in Los Angeles and college in Europe (W. Germany, Austria, Poland and France). He currently resides in Altadena and has held dual citizenship with the European Union since 1987.
Dedan Brozino - Executive Director of Development
Dedan Brozino is currently the Executive Director of the Rose Bowl Legacy Foundation, bringing over a decade of sports administration experience with a heavy background in fundraising, resource acquisition, sales, and marketing to the position. Mr. Brozino is primarily responsible for developing a strategic long-range fundraising plan for the stadium and the surrounding Central Arroyo through increasing philanthropic resources and financial support through the Legacy Foundation.
Prior to coming to Pasadena, Mr. Brozino was the Senior Associate Athletics Director for External Relations and Communications at Long Beach State Athletics, having managed record volumes of revenue production in each year. His involvement in fundraising included short- and long-term major gift solicitations, stewardship and planning for more than $27 million in capital projects as well as gifts to support the Club’s robust annual fund. As a member of the Athletic Department’s Senior Administrative Staff, Brozino also managed the growth of all revenue-based activity as well as the direct oversight of the operational and budget components for the Marketing (19 NCAA Division I sports programs), Sponsorships (Learfield Sports Properties), Ticketing, and Media Relations departments.
In addition to his fundraising and revenue directives, he also continued to develop and maintain the external communications strategy to elevate visibility and exposure for the Beach brand, which has become nationally-recognized due to program success, newfound radio exposure on the FM dial, regional/national TV coverage, the #1 nationally-ranked court design and the nation’s largest on-campus videoboard. The brand received a visual refreshment in 2014 amidst national attention, which vaulted the University’s historic ballpark, Blair Field, into the top-25 nationally in fan experience and further solidified the Walter Pyramid as one of the most fan-friendly venues in Southern California.
During his tenure at the Beach, LBSU’s fund development and marketing initiatives were nationally-recognized on thirteen difference occasions, winning major awards from the National Association of Collegiate Marketing Administrators (NACMA) for grassroots initiatives.
In addition to his full-time duties, Mr. Brozino volunteers time with several community and professional organizations, including the Orange County Youth Sports Foundation (board member), First Tee of Greater Pasadena (board member), NAADD and NACMA. He is also an adjunct sport management instructor at USF and CSULB, while service as an Advisory Committee member for the Long Beach program.
Mr. Brozino is a graduate of DeSales University in Center Valley, PA where he earned a bachelor’s degree in Sport Administration and was a member of the school’s only College World Series team. He earned his master’s degree from Long Beach State.
Communications and External Relations
Meredith Thomas - Director, External Relations
Julie Benavidez – Senior Event Manager
Julia Goldstein – Event Manager
Lauren Corona – Event Manager
Mo Salama – Controller
Gayla Ishihara – Senior Accounting Manager
Corrine Lee – Accounts Payable Administrator
Valerie Calvillo – AP Clerk and Guest Services Supervisor
Christine Ramirez – Purchasing Agent
For sales inquiries, please click here!
Jenessa Wendland – Operations Administrative Manager
Margo Mavridis – Stadium Architect
Cathy Lama – Operations Administrator Manager
Kate McGeeney – Assistant Renovation Director
Charles Thompson – Corporate Communications / Human Resources Manager
Nancy Silver – Stadium Contract Administrator
Mary Henderson – Office Manager
Arnetta Love – Administrative Assistant
Will Schnell – Turf Superintendent
Miguel Yepez – Asstant Turf Superintendent
Martin Rodriguez – Field Maintenance
Oscar Flores – Pavilion Manager
Jorge Arias Villacana – Pavilion Maintenance Worker
Jerry Garcia – Stadium Superintendent
James Shamburger – Stadium Maintenance
Alfredo Sandez – Stadium Maintenance
Gerald Choyce – Stadium Maintenance