Feb 9, 2012
Private group secures $6 million in pledges for Rose Bowl renovation
February 9, 2012
PASADENA - A private fund-raising group aiming to plug the Rose Bowl renovation's $20 million financing gap has received $5.7 million in pledges so far, the campaign director said this week.
Only $500,000 of that amount has been received in hand so far, said Andrea Van de Kamp, campaign director of Legacy Connections.
Van de Kamp said she also hopes to announce a $5 million fund-raising project of the campaign by the fall.
The group's efforts are still in the quiet phase but Van de Kamp said she expects the public portion of the campaign to be rolled out later this year.
Legacy Connections first had to focus on coming up with naming opportunities and price points that all partners agreed with, which took significant time, she said.
The public portion of the campaign will likely include a memory walkway, whereby members of the public could purchase a brick, that will express the stadium's rich history over time, she said.
“It's a campaign that gives all of us a chance to be part of this legacy,” she said.
The $160 million Rose Bowl renovation started last January. The project was born last year with a $12 million gap, which has since increased to a little more than $20 million.
In addition to having about $4 million in projected revenue for the 2014 Bowl Championship Series title game, stadium officials have also discussed the possibility of deferring more than $11 million, such as widening tunnels and building concession stands, to narrow the gap.
The renovation is the largest investment in the stadium's 89-year-old history.