Jun 14, 2011

Rose Bowl to feature new video board at Gold Cup soccer final

Brenda Gazzar, Staff Writer ~ Pasadena Star News ~ Posted: 06/14/2011


Renovations on the Rose Bowl continue on Tuesday. A new video board is expected to
be operational by June 25, for the Gold Cup Final. (Walt Mancini Staff Photographer)


 

PASADENA - Piece by piece, workers began erecting the Rose Bowl's new video board this week - one of the most visible changes in the historic stadium's $152 million renovation.

The new LED video board, which is being installed ahead of the 2011 CONCACAF Gold Cup Final on June 25, is two and a half times larger than the previous one.

It consists of nearly 30 pieces and is expected to be fully in place by this evening, said Margo Mavridis, the Rose Bowl Operating Company's project director.

Electricians will then hook up its connections to activate the video board's 30-foot-tall, 78-foot-long display, which should be ready for testing by early next week, she said. Most of the new LED advertising panels have also been erected.


The new video board on the north end of the Rose Bowl will be 30 feet tall and 78 feet in length. Video board and Pro Ads boards should be operational by June 25 for the Gold Cup soccer game at the Rose Bowl. (SGVN/Photo by Walt Mancini)]

 

“We've got this old historic stadium that's just an incredible place to watch a football game, but we're staying in step with new technology,” Mavridis said. “People expect that amenity when they go to a sporting venue.”

Temporary shoring of the press box is also continuing in order to pave the way for the new cement foundations of the soon-to-be-widened structure. The concrete is expected to be poured sometime in July.

Four tunnels have already been widened behind the south end Court of Champions, and new aisles are being added to the south end in the first phase of the three-year renovation that began in January.

“Once you get inside the stadium, you won't know we're under construction,” Mavridis said.

However, the west concourse outside the stadium will be smaller due to the construction site, and four recently demolished bathrooms on the west side will be replaced for the Gold Cup with portable restrooms.

The final, at 6 p.m. June 25, is expected to be a sold-out event. Not only will there be “really excited soccer fans” in the city, residents should expect extra traffic around the stadium and on nearby freeways before and after the game, Rose Bowl CEO and General Manager Darryl Dunn said.

“It's going to be no different than a big football game,” he said.

The renovation's first phase also includes reconstruction of the south scoreboard to recall the stadium's 1940s vintage scoreboard.

While that scoreboard won't be operational in time for the Gold Cup due to "intricate" lead abatement work the structure has required, it should be usable for the upcoming UCLA season, Mavridis said.

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