The Rose Bowl Legacy Foundation primarily recognizes philanthropic gifts of multiple types to support the growth and progressions of the mission. However, several types of contributions can be made by supporters to help the Stadium. 

Click Here to View Donor Benefits' as a Readable PDF for the Benefits Chart. 

1. Annual Giving

Provides operational support to various areas of Lgeacy efforts.

2. Capital Improvement Giving

As the stadium approaches its centennial, capital gifts can provide needed funding for needed improvements at the venue, while providing attractive naming opportunities for your gift.

3. Planned Giving

Having a game plan is key. Helping us plan for the future through assistance from your estate, will or living trust can provide benefits in perpetuity.

4. Gifts In-Kind

The Legacy operation seeks out high-quality physical item donations throughout the year that can relieve budget items and help improve the progression of our efforts.

5. Transfer of Securities

Gifts of securities often confer significant tax benefits on a donor. For example, contributions of appreciated securities held for over a year are generally deductible at market value, regardless of what the donor paid for them; moreover, the capital gains tax is avoided through such a gift.

6. Endowments

Sustainable support in perpetuity is of the utmost importance to establish and maintain a viable future.

7. Matching Gifts

Check with your company to see if they match charitable gifts and you could double your legacy and your benefit level.

8. Special Events

With multiple locations to choose from for any size or style or event, events at Rose bowl Stadium capture the history and tradition of the venue, with your own personal touches.

For more information on special events, please click here.

9. Premium Seating

Premium Seating guests enjoy premier VIP parking, wider more comfortable seats, expanded legroom and first class food and beverage offerings from Legends/Wolfgang Puck.

For more information on premium seating, please click here.

10.  Rose Plaza Bricks

Any fan can purchase a paver in the Rose Plaza outside of Gate A in the shadows of the famous Rose Bowl marquee. All proceeds benefit stadium capital improvements. Click here for more information.

Click Here to download the Rose Bowl Legacy Foundation Ways to Support PDF. 


The Rose Bowl Legacy Foundation provides opportunities for individuals, families and businesses to give tax-deductable gifts in support of various areas of need, including capital improvements, operational support and enhancements to the event day experience.

Naming opportunities and donor benefits allow your emotional connection to the venue to be told in special, experiential ways. For a full list of naming and gift opportunities, please email [email protected] or call 626-577-2540.