Oct 6, 2016

American Honda supports Launch of new Rose Bowl Educational Program with PUSD

Pasadena, Calif. (Oct. 6, 2016) The Rose Bowl Legacy Foundation, the Stadium’s 501c3 non-profit organization, and the Pasadena Unified School District, launched a new educational program this past Tuesday, October 4th, the ‘Honda Field Trip to the Field’. This new program will allow all seventh grade students in the district to visit America’s Stadium in a structured, scholastic format throughout the school year.

“The Rose Bowl is a treasured Southern California landmark," said Steve Morikawa, Vice President, Corporate Relations and Social Responsibility, American Honda Motor Co Inc. "This program will expand our partnership to ensure the youth of the community have the opportunity to visit and learn about this iconic piece of history.”

Generously funded by American Honda, the ‘Honda Field Trip to the Field’ program will eventually ensure that every student in the district has the chance to visit and learn about Pasadena’s National Historic Landmark, the Rose Bowl Stadium.

“American Honda has been a foundational partner of the Stadium for decades. This philanthropic gift is a huge testament to their overall commitment, not just to the future of the Rose Bowl, but the city of Pasadena and its youth," said Legacy Foundation Board President, Mickey Segal. "Legacy and the stadium are incredibly fortunate to have partners that understand our future and the opportunity that we have to engage the area's youth with our educational heritage."

Led by professional tour guides, students will experience the behind-the-scenes aspects as displayed on the official stadium tour. The tour is a ticketed event open to the public each month, or through advanced group booking. It has welcomed thousands of visitors since its beginning in 2014. Stops on the tour include the original 1922 locker room, the current locker rooms, press box, Court of Champions and the iconic Rose Bowl field.

“I think this is a great way to involve our kids in an iconic landmark. It will teach them about our community, its history and the commitment we have made to preserving it,” said RBOC board member Alex Aghajanian.

With a focus not only on the venue’s heritage and what it means for the city of Pasadena, the PUSD students will also focus on nutrition and health. The program has the students participate in a physical education class on Area H, located just in front of the stadium, before heading inside for a tour. The tour will end with a nutritious lunch provide by Wolfgang Puck, underneath the historic Rose Bowl marquee sign.

“The Pasadena Unified School District is pleased to partner with the Rose Bowl Operating Company and American Honda to launch this new educational program, that will engage and inspire all 7th graders in the district on the iconic history of this site. This new opportunity will additionally educate our students on the central role that good health and nutrition has on life and success in school," shared Associate Superintendent Mercy Santoro.

About Rose Bowl Legacy Foundation

The Rose Bowl Legacy Connections is a 501(c)3, tax-exempt organization whose primary purpose is to financially ensure the appropriate honoring of a historic past, while building a premier future through making the venue and surrounding areas even more distinguished and iconic as America’s Stadium and a National Historic Landmark. Any gift to the Legacy Connections is tax-deductible minus any benefits actually received.


About the Rose Bowl Stadium

The Rose Bowl Stadium was built in 1922 to host the increasingly popular East-West college bowl game that followed the annual Rose Parade. It was to be a grand venue that would showcase beautiful Pasadena to the entire country, and ultimately, the whole world. It has succeeded beyond anyone’s wildest dreams.

The Rose Bowl Stadium is in the midst of the largest, most comprehensive improvement project in its 90+ year history. This renovation will provide new revenue sources to fund long-term improvements, improve public safety, and modernize facility operations while maintaining the stadium’s National Historic Landmark status. The goal of the enhancements is to retain the stadium’s storied history while becoming current and improving the stadium and the Arroyo Seco for future generations of athletes, fans and television viewers.

There are many historic places across the nation, but only a small number have meaning to all Americans, denoted as our National Historic Landmarks. The Rose Bowl Stadium represents great American ideas and ideals –that with the vision of the City’s fathers, intent and hard work, and greatness can be achieved. These ideas and ideals are embodied in the structure, the residents, the people and the events that are a part of the Rose Bowl Stadium throughout the last century. It is the duty of all of us, to preserve this icon for future generations of Americans.

For information on the campaign, visit http://www.rosebowllegacy.org