Jan 27, 2012

Land-use experts to tour Central Arroyo, advise on boosting revenue to support the Rose Bowl

  - January 27, 2012

PASADENA - A advisory team from the non-profit Urban Land Institute will visit Pasadena on Monday to conduct a study on the 254-acre Central Arroyo, home of the Rose Bowl stadium, Brookside Golf Course and Clubhouse, Brookside Park, Rose Bowl Aquatics Center, Kidspace Museum, surface parking lots, grassy areas and the 3.3-mile recreational loop.

The institute provides free advisory service panels.

City officials said will send planning, landscape architecture and development experts to study how Pasadena could enhance revenue from the Central Arroyo by creating more amenities and services for existing users without "creating negative impacts."

Such revenue could be used to support the Rose Bowl and “enhance the park experience” in the Central Arroyo, officials said.

The panel will tour the area and interview representatives of adjacent neighborhood groups, arroyo users, the business community, the Rose Bowl Operating Company board, city staff and the City Council, officials said.

The panel will present recommendations and answer questions from 8:30 to 10 a.m. Feb. 2 at the Brookside Clubhouse. The event is open to the public.

The panel's recommendations will be summarized later in a written report to the city, which will be provided to the council and community.