Dec 11, 2018

Nosotros Tequila Becomes Official Premium Tequila of the Rose Bowl

Nosotros Tequila has become the Official Premium Tequila partner of the Rose Bowl Stadium. LA- based Nosotros will be pouring specialty cocktails made with its premium tequila at all Rose Bowl events. The Draft Margarita will be served from branded carts throughout the concourse

and Nosotros will be opening it's "Tequila Terraces" on the D level balconies this weekend for patrons to enjoy at the club level. The outdoor lounge areas will feature the, soon to launch, Tequila Club subscription system.

“As a Southern California-based brand, it is incredibly humbling to announce our partnership with such a legendary stadium,” said Nosotros CEO and Founder Carlos Soto. “The Rose Bowl is historic, and it continues to be home to the most amazing events in LA. Nosotros is about sharing experiences and we can't wait to share our tequila at America's Stadium!"

“We are beyond excited to be part of the new lineup of high-end beverages that are revamping the Rose Bowl's menu. In addition to the classic Rose Bowl Margarita, Nosotros Tequila Blanco will also be served in a variety of cutting-edge cocktails, and of course, on the rocks," said Michael Arbanas, CFO and Co-founder of Nosotros.

“We are excited to have Nosotros on board as we continue to innovate around our best in class culinary and beverage programs at America’s Stadium," said Jens Weiden, CRO at Rose Bowl Operating Company.

The first event featuring Nosotros Tequila was the Beyoncé and Jay-Z concert on a double date this September 22nd and 23rd.

About Nosotros Tequila

Nosotros Tequila is a premium socially responsible Tequila brand founded by Costa Rica native and young entrepreneur, Carlos Soto. Nosotros joined the marketplace in January of 2017 and a few months later, became the winner of the San Francisco World Spirit Competition, claiming the "World's Best Tasting Tequila" title. Nosotros is based in Hermosa Beach and sold exclusively in the state of California in retailers like Bristol Farms, Lazy Acres, Trader Joe's, BevMo!, and Total Wine and More.

@nosotrostequila |


About The Rose Bowl Stadium

The stadium is the proud home of the Tournament of Roses Football Game, UCLA Bruin Football, AmericaFest Fourth of July celebration, concerts, religious services, filming’s and the World's Largest Flea Market (R.G. Canning).

A National Historic Landmark built in 1922 and known for the New Year's Tournament of Roses Football Game, the Rose Bowl Stadium has also earned its World-Class Reputation by hosting five NFL Super Bowl Games, the 1984 Olympic Soccer Matches, the 1994 Men's World Cup, the 1999

Women's World Cup, the 2002, 2006, 2010 and 2014 BCS National College Football Championship Games and was home to the inaugural 2015 College Football Playoff Semi-final game presented by Northwestern Mutual and numerous other memorable events over the past eighty plus years.

@rosebowlstadium |