Nov 27, 2013
One Direction’s ‘Where We Are 2014’ tour to stop at Pasadena’s Rose Bowl 1/5
PASADENA STAR NEWS
One Direction members, from left, Harry Styles, Louis Tomlinson, Liam Payne, Zayn Malik and Niall Horan perform on ABC's "Good Morning America" on Tuesday, Nov. 26, 2013 in New York. (Photo by Charles Sykes/Invision/AP)
By Lauren Gold, Pasadena Star-News
One Direction. (Christie Goodwin)
PASADENA What makes Pasadena beautiful next year? For many for their die-hard fans it will be Harry, Niall, Liam, Louis, Zayn and Liam at the Rose Bowl.
Popular boy-band One Direction announced Tuesday it will play a concert at the Rose Bowl next September, bringing in a new demographic of screaming teenage fans the iconic football stadium hasn’t seen since ‘N SYNC played there in 2001. The Sept. 12 show is the only California stop listed for the band’s 2014 Where We Are stadium tour.
“One of the more successful events we’ve had concert-wise over the years was when NSYNC played at the Rose Bowl in 2001. It’s a similar kind of a band and a similar kind of audience and that was very successful,” Rose Bowl General Manager and CEO Darryl Dunn said.
Dunn said he does not yet know how much the concert will earn for the financially strapped stadium, but said he expects the event to be “lucrative.”
Dunn said the show will also bring added attention to the stadium and Pasadena. “I think it’s going to bring in a lot of people, particularly if it’s the only one in California,” Dunn said. “And certainly from a publicity side, the recent big tours we’ve had, we’ve been one of their highlights if not the highlight of their tour. It just brings a real good buzz around the stadium and helps the community.”
One Direction’s North American tour will hit up a number of other well-known stadiums, including the Superdome in New Orleans, Soldier Field in Chicago and AT&T Stadium in Dallas.
“This is going to be our biggest North American tour ever, and hitting some of the most legendary venues there are,” the group members said in a promotional video posted with Tuesday’s tour schedule announcement.
Social media sites exploded with the news Tuesday, many fans saying they planned to purchase VIP tickets in advance and some dedicated fans willing to make the drive from northern California to see the show.
“OMG. One Direction performing at the Rose Bowl stadium? That makes me so happy,” a Twitter user identified as “Lindsey” posted Tuesday.
Rich Best, executive vice president of booking for Live Nation in Southern California, said the Rose Bowl show will be a great experience for One Direction and their fans. He said it is possible that more California shows could be added in the future, especially since the band was able to sell out four shows at Staples Center last year.
He added that future shows for other bands at the Rose Bowl are also a definite possibility.
“The Rose Bowl is always right up there on the top of a lot of our clients’ list because it’s such an iconic place,” Best said. “We have a great relationship with the Rose Bowl and we’ve been very fortunate to host some very big and high profile concerts there and we are really excited to bring One Direction there. And if there are other opportunities for us to work with some of our other clients there I think we’d welcome that.”
For more information, visit http://www.onedirectionmusic.com.