Dec 4, 2013

New Rose Bowl campaign brings together stadium memories brick by brick


Darryl Dunn, left, Rose Bowl stadium general manager; Michael Beck, center, Pasadena city manager; and Andrea van de Kamp, right, Legacy Connections campaign director; present commemorative bricks to former USC coach John Robinson and former UCLA coach Terry Donahue as part of the Brick Campaign to celebrate the 100th Rose Bowl Game to be played January 1, 2014. The Brick Campaign will allow fans and community members to purchase personalized pavers and bricks that will be incorporated into the plaza in front of Gate A.


By Adam Poulisse, Pasadena Star-News

PASADENA >> When it comes to memories of the Rose Bowl, those of former UCLA head coach Terry Donahue could fill a stadium.

He coached the Bruins to wins in the 1983, 1984 and 1986 editions of the “Grandaddy of Them All” and played defensive tackle at UCLA in the team’s 1966 win over Michigan State.

“I’ve been to the Orange Bowl, the Cotton Bowl, and they’ve all been very positive experiences, but there’s nothing like the Rose Bowl,” Donahue said while sitting inside the Terry Donahue lounge. “It’s just a unique experience for any player or coach.”

Now, a new fundraising campaign will collect Rose Bowl memories, made either on the field or in the stands, and build a historical record of them — brick by brick.

On Tuesday the Pasadena Tournament of Roses Association and Legacy Connections officially launched its fundraising campaign.

Starting at $100, anyone who has a fond memory of the Rose Bowl can etch it into the stadium’s future with a brick that will be part of a 50-foot diameter mosaic of the tournament’s iconic red rose on the plaza in front of gate A. Crews will begin installing the first bricks in April.

“It’ll help define the main entrance,” said Andrea van de Kamp, campaign director for Legacy Connections. “I think it’s the right place that sets the stage for the Rose Bowl.”

About 28,000 bricks will make up the memory walkway. About 800 bricks have already been sold, Van de Kamp said.

“We wanted to give everyone a way to participate,” she said. “This is a way to help the stadium’s past be part of its future.”

Donahue, who holds the most conference wins in Pac-12 history and most wins in Bruin football history, and former USC coach John Robinson on Tuesday were each given bricks. Rose Bowl stadium general manager Darryl Dunn presented the football legends with bricks that will be laid on the donor plaza by Rose Bowl.

“This is not a normal stadium — it means so much to so many people,” Dunn said. “People are going to become part of the stadium. Their name will literally be on it.”

For Robinson, the Rose Bowl memories include defeat by the Ohio State Buckeyes when he played end for the University of Oregon Webfoots in the 1958 Rose Bowl. He later coached USC to four Rose Bowl wins, including a 14-6 triumph over the University of Michigan in his first year as USC head coach in 1977.

“That was about as good as it gets for a first year,” Robinson said.

Legacy is also pursuing philanthropic sponsorships including naming opportunities for stadium tunnels, the Court of Champions and the new Pavilion.

“There’s so much history, and to be able to have a statement of that history is great,” Robinson said. “Plus, it gives the people who are still mad at [Donahue] and I to come out here and step on our bricks.”

“Better the brick than the head,” Donahue added. He said he will be buying some bricks as gifts for his three daughters and his parents.

“You have to walk a fine line of balance between respecting past traditions and being innovative in the future,” Donahue said. “They’re not in contrast, they’re in concert.”

Customized bricks can still be purchased for the stadium at Prices range from $100 to $425, depending where on the logo you want them. Personal replicas to keep are an extra $60.